Blands or Brands??

This week I had an opportunity to listen to a podcast while making a brief drive to grab a delicious burger from my favorite burger place - - Culvers. I had the pleasure of listening to Just Creative speak with Ariadna Navarro. The conversation went from talk of Millennials and how we are consuming brands and designing them - - (notice the WE, Yes, I am a millennial and I love it here) to Chobani Yogurt and how the brand was able to master and leverage success in a space with so many options for yogurt. "As brand builders, we used to build brands that would last." Used to are our brands not lasting as long and is it a problem that WE have or is there a trust issue here and where does it lie? How many brands have let consumers down with their imagery of an over-promise yet an under-delivery? I'm unsure if it even matters, what I do know is that we are here and in full operation and we believe in you Bland or Brand we are here to help, we are here to garner your trust and we are here to remind you to JUST BREATHE. . . .